It started with a simple idea:
Period Products in
Every Stall.
Our Mission: Make A More Equitable World For Women
Our Story
In 2018, cousins Thyme Sullivan and Denielle Finkelstein walked away from their executive careers to start an organic period product company for their daughters and all women. They discovered the way to solve period poverty is simple:
wherever there is toilet paper, there should be period products.
As Seen In
When we learned 1 in 4 women and girls in the US had missed school or work due to their period, we decided to do something about it. We set out to answer:
Timeline
What if period products were available in every stall, where women needed them?
2018-2021
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W2W Partners is born and TOP the organic project became available direct to consumer and in 2,000+ retail doors. We sold our organic period products in all the traditional channels and donated with every purchase. With the best of intentions we realized
​
we were never going to solve period poverty if we didn't focus on access.
2022
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​​​The pivot to B2B sales was
the beginning of what is now UNICORN.
This is the most important part of our story.
It was challenging and scary, but we knew it was right. We strategically shifted the business and focused on the bathroom and accessibility. We spoke with facilities teams nationwide to ensure our solution was simple, convenient, cost-effective, and easy to maintain.
2023
From the very first UNICORN dispenser we installed, we experienced overwhelming gratitude from women everywhere because period products were finally placed where she needed them, right next to toilet paper.
We instantly knew UNICORN was more than a brand, it is
a movement.
Our Community
MaryJane Rogers, JPMorgan Chase Head of Internal Communications
"THIS MADE MY DAY!! Congrats and can't wait to see how this partnership takes off! Thank you for all you're doing for women everywhere!"